“THE FORD SPECIALISTS” is a new, the first television ad of campaign for Ford service and Motorcraft. In the starring role takes on Johnson “The Rock” Dwayne. In the 30-second advertising spot Dwayne is the leader of an elite crew of Ford technicians and service advisors.
Advertising aims to show the advantages of the Ford Service:
- Ford Parts – Original and irreplaceable part of the Motorcraft,
- Ford Tools – Service diagnostic tools,
- Ford Techs – Fast and highly skilled team of service technicians.
The campaign is sure to be continue, now you can see it on television, social media, hear on the radio and watch on Ford-Focus.ST website: